Sebastian Cocco

Sebastian Cocco

LaLiga Media Analysis

MEDIA ANALYSIS

Tasks:

Produce a graphic timeline that includes major developments in relation to sports media/technology

Write an essay applying the sports media complex and focus on media relations

Produce an infographic with key messages for your property

Context

Course: Sports Media and Public Relations (Ramon Llull University – Barcelona, Spain)

Part 1: Graphic Timeline

Digital company, Globant, secures deal with LaLiga. The partnership will help the Spanish league in different sectors such as Web 3.0, Metaverse, and gaming. (1)
Digital company, Globant, secures deal with LaLiga. The partnership will help the Spanish league in different sectors such as Web 3.0, Metaverse, and gaming. (2)

*tilt phone horizontally & swipe*

Digital company, Globant, secures deal with LaLiga. The partnership will help the Spanish league in different sectors such as Web 3.0, Metaverse, and gaming. (1)
Digital company, Globant, secures deal with LaLiga. The partnership will help the Spanish league in different sectors such as Web 3.0, Metaverse, and gaming. (2)
"The timeline is excellent – detailed, relevant, insightful and comprehensive. The timeline itself is very professionally presented and the additional explanation is very well done."
Chris Kennett
Dean of the School of Commerce and Digital Economy, Ramon Llull University (Barcelona, Spain)

Part 2: Essay

This was the bulk of the assignment and I couldn’t have been more happy with how it turned out (the PDF version shifted elements around, but for the most part it’s the same). Take a propa ganda…

"The discussion on the media complex is very well-done and shows excellent research into not only the exchange between the media companies and LaLiga, but also the impact this has on competitive balance. You provide analysis and critical thought that brings together both media and sponsorship deals, highlighting the new EA deal as a great example of how LaLiga is responding to the challenges of changing fan behaviour, particularly among younger generations. A great job, keep up the excellent work"
Chris Kennett
Dean of the School of Commerce and Digital Economy, Ramon Llull University (Barcelona, Spain)

Part 3: Key Messages Infographic

As you can tell, I made sure to keep consistent with the design of the entire assignment. Going into this, I designed it as if I was working for LaLiga (since completing this project, the league has gone under a complete rebrand).

Any Questions?

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sebi.cocco@gmail.com

Sebastian Cocco